Image of a small business owner

Offline marketing has been a great tool for many businesses in the past years. However, if you want your business to succeed these days, you need to embrace online marketing.

Do you know what online marketing is? It’s the process of promoting a business on the internet. It includes such strategies as search engine marketing, email marketing, website design, social media, and YouTube and other forms of video marketing.

Online marketing strategies are so powerful that it can have a big effect to a business’ performance whether it is a major brand or a small business entity.

What small businesses that are not using online marketing should realise is that most customers these days are on the internet for hours. They look for service providers on the internet, they shop on the internet and they look at business websites. If you don’t have an online presence and you’re not doing any online marketing then you’re missing out on connecting with your customers.

If you have a lot of competition and all of them are using online marketing, then you are probably missing out a lot. In order to be competitive and to let your audience not know that you exist and provide them with reasons as to why you’re better than your competition, you need to be marketing on the web.

One cool thing about marketing via internet is that you don’t have to spend a fortune. Marketing the traditional way can be costly and takes time to set up. In addition, it is easy to do that you can do it on your own.

For more on online marketing, read this: https://www.smallbusiness.wa.gov.au/business-advice/small-business-workshops/online-marketing-doing-it-yourself

Comments Off on Online Marketing – doing it yourself

Image result for youtube

For sure, you’ve already heard of YouTube. But for those who don’t know what YouTube is, it is a free online video storage site which lets you view video content for free. More and more business owners are slowly discovering how YouTube marketing is going to benefit their business.

In 2005, YouTube was founded by Chad Hurley, Jawed Karim and Steve Chen who were former PayPal employees. While at PayPal they saw the power in simplifying a process and giving everyone a solution. Because YouTube has grown and grown since 2005, you should really be using this in your marketing strategy. In just three months YouTube went from having zero visitors to over four million.

These days, using videos to market products and services online is rapidly growing and seems to be getting bigger and bigger. It is time you were creating your own YouTube marketing strategy in order to promote your business or products. Think about how you can best use video in your business.

To spread your message and drive traffic back to your website, you can use YouTube advertising. What about all the subscribers that could come your way from YouTube traffic. The more subscribers can mean more profit for your business. You need to start using online video today.

To learn how to get more subscribers in YouTube, read this: http://yfsmagazine.com/2017/02/14/7-hacks-to-get-more-youtube-subscribers

Comments Off on 7 Hacks To Get More YouTube Subscribers

The spirit of entrepreneurship is now becoming a norm among Australians. Many are already choosing to quit their jobs and start their own business. The rise of small businesses has become a driving force in our nation’s economy.

Image result for finance

Small business firms compose almost of all employer firms, but yet statistics show that not all of new businesses typically survive two years and only about half of those survive only five years. As well, by now we’ve all heard that lack of finances is the number one reasons these companies close.

Many individuals are also unable to start their own business even if they already have great ideas and strong will because they do not have enough money to finance their startup.

In business, money is your lifeboat. Without it, you obviously will sink and die. If you don’t have the money to keep your business alive, the odds are stacked against you. But despite this fact, you don’t have to panic. Obtaining the capital needed to stay afloat is out there, even in today’s economic climate, but you have to be savvy enough to find it!

The first thing you can do, of course, is go talk to your bank and see what it is going to take for you to get the money you need in order to get your business up and going. Another way to get start up financing for small businesses is to use private investment groups.

For more on financing a business, check this out: https://www.smallbusiness.wa.gov.au/business-topics/money-tax-and-legal/money-matters/obtaining-finance-2

Comments Off on Obtaining Finance

Good entrepreneurs should know how to leverage innovation in small business. However, there are still some who does not understand how to take advantage of innovating and often believe that business innovation is just for large companies that employ inventors and scientists, and have large research and development department.

Robin Batterham

The truth is; many small enterprises in Perth can enjoy significant benefits from well designed business innovation strategy. In some cases, small businesses can do a better job at identifying and innovation than large corporations. This can be achieved by developing innovative ideas.

The good thing about small businesses is that they can act quickly to take advantage of creative ideas and acquire those ideas into the market by incorporating them into their product or service. This “quick move” gives the smaller company a competitive edge when they are “first to market” with a new product or a new feature.

If you’re a small business manager or entrepreneur, don’t think that innovation is limited to large companies. You can take advantage from leveraging innovation just as much (or more) than a large corporation.  The world has seen it happen hundreds of times.

If you want to learn more about the advantages of innovation in entrepreneurship, check out this post from ABC Australia: http://www.abc.net.au/local/audio/2016/07/13/4499941.htm

Comments Off on Innovation and entrepreneurship